Value Proposition

Hopper’s cupcake focus on both design and flavor. We gave customer a choice to choose type of the cake they want to have. We do everything so that cake look more pretty and delicious when eat. Best quality of ingredients are used while making the cupcakes. The focus is to delight the customer in order to gain customer satisfaction and loyality. We assure the customer to get the fresh, unique and natural cake in every bite and every time.

Smart goals

The smart goals for the hopper’s cake will be given below:-

The goal will be to double the sale in two months and will have to provide new and fresh ingredients for the bakery. The fresh ingredients will be used to make the cakes so that it can enhance the taste more.

The goal will be to make new types of cakes in the bakery shop and if the customer’s selected design and flavours will look creative and tasty then it will be added to the menu and then the customer will get a free cakes for 3 months. Also, if a customer uses the app to shop a cakes many times and the customer is loyal then that customer will get special offers after 3months . After getting the special offer they have chance to get 10% off on their payment and free shopping for for week weeks.

KPI’s

  1. Meet Corporate Profit Budget.
  2. increase packaging of fresh product.
  3. Target highest customer that are buying cakes again form the app.

Channels

social media

Social media is the best platform to choose for marketing. The target audience is 30-50 age people and college students who use social media very much. Instagram and Facebook is the best platform to promote . As Hopper’s cake has 25000 following on insta and Facebook it can be very beneficial to get publicity and can be prove as a good market strategy.

E-mail

E-mail is also a good way to give people knowledge about the app. When someone will install the app and want to open then the e-mail id will be must for the user to sign in . By this way the users id can be used to send email if there are some specials offers and new varieties that are added to the app .They can see through the email because the people who are parent age and college student use e-mail for their work. They can look at the E-mial about the app also.

video

video marketing is also the good strategy .Mostly youngster loves to watch videos on tiktok and YouTube .It can be the best way to market about the app and the business. Old people like to watch television and by running the tv add on tv they can see it also. It is good option because everyone can see the add through it.